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By Marta Studios debutta a Milano con la collezione ORIGAMI

26 Settembre 2025

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Milano ha aperto le sue passerelle alla prima sfilata indipendente di By Marta Studios, il brand giovane e visionario della designer Marta Sbaragli. La collezione Origami, in anteprima prima del lancio ufficiale previsto il 5 ottobre 2025, è un racconto di creatività, coraggio e identità.

Dietro ogni piega e ogni volume c’è un percorso personale. «Ho iniziato a cucire da bambina, osservando la sorella di mia nonna – racconta Marta – e a otto anni ho ricevuto la mia prima macchina da cucire. Crescendo ho abbandonato per un periodo, perché non era considerato “cool”, ma la passione non mi ha mai lasciata». Dopo gli studi di cartamodello al liceo e un’esperienza formativa a Berlino in fashion design, Marta è rientrata a Milano, fondando By Marta Studios un anno e mezzo fa.

Origami è un omaggio alla femminilità in tutte le sue forme, con volumi inattesi e dettagli geometrici che richiamano l’arte della piega. Le silhouette alternano strutture rigide e linee morbide, dialogando tra forza e delicatezza. La palette cromatica, in cui il giallo, un tempo ostile alla designer, si mescola a grigi, blu e nero, rende la collezione contemporanea e armonica, senza mai risultare eccessiva.

La sperimentazione si manifesta anche nelle texture: dal knitwear morbido e vaporoso ai tessuti più tecnici e strutturati, la materia segue il filo conduttore del volume, creando effetti tridimensionali che richiamano l’arte dell’origami. La scelta delle modelle rispecchia la filosofia inclusiva di Marta: «Le modelle sono amiche che hanno seguito il percorso del brand. È stata una scelta naturale: credo che l’essere umano sia bello in tutte le sue sfaccettature», spiega la designer. Corpi diversi, personalità autentiche, donne che indossano i capi con naturalezza: non una passerella distante e irraggiungibile, ma un racconto corale che celebra l’individualità.

La collezione restituisce un mood fresco, audace e al tempo stesso accessibile. Origami va oltre il semplice vestire: comunica, racconta, diventa linguaggio visivo. By Marta Studios rifiuta la perfezione patinata, preferendo un’estetica sincera, fatta di pieghe, volumi e verità, dove ogni capo è espressione di creatività e autenticità.